Research

My main target audience will been teens/young adults. After reading through the entirety of the Mosaic Chart, I have decided that my film will be mainly aimed at group O of it. This category focuses mainly on young students/adults who are living on their own. I chose this group because I believe that they tend to watch short-films more often than others, and are more open to more experimental types of film, such as my own.

The reason I have chosen this group is because they are like myself, and I am aiming to create a film based on what I enjoy watching. I am aiming it at people who enjoy a whole variety of genre of films and who enjoy seeing a blend of them together. They also tend to have a more open opinion to certain subjects as they are still learning and developing mentally in the world. They also can concentrate on something and think in depth about it and apply it to the world around them. Younger children tend not to as they are more interested in having fun and older people think more about their lives and what they’re doing, and do not have time to think about developing new opinions.

My film will appeal to both genders because it will cover a variety of subjects that both male and female maybe be able to relate. After reviewing the BBFC (British Board of Film Classification) I have decided that my film will be rating at 15. This is because it will contain violent scenes as part of one of the storylines within the film. It will contain swearing, but only when it is necessary and really impacts the film for the better if it is used. It will also contain drug taking in one of the houses.

Also, if it is a 15, it will make my film more attractive to my target audience of teenagers/young adults because instantly, it will tell them that this film is not for children it is does contain subjects that they may enjoy or be able to relate to, such as drug taking or sex. This subjects are mostly happening in people’s lives at the age of 17-24, and as these are the key ages of my target audience, including these scenes will make it more appealing to them.

Identifying Audiences

Appropriate Viewing Platforms

I believe the best way to air my film would be on Channel 4 at 22:00 pm. This is because it is after the watershed mark, about this time people have had dinner and are relaxing to sit down in front of the television and relax. I took a look at Channel 4’s remit and it states that it should;

(a) demonstrates innovation, experimentation and creativity in the form and content of programmes;

(b) Appeals to the tastes and interests of a culturally diverse society;

(c) makes a significant contribution to meeting the need for the licensed public service channels to include programmes of an educational nature and other programmes of educative value

(d) Exhibits a distinctive character."

This remit fits with my film extremely well. For starters, my film is extremely creative as there are very few films based upon the subject that I have chosen of how people act in public and private. Also the style I am planning to shoot in is very creative and somewhat original.

Each different house in my film will reflect a whole different part of society, this applies to the second part of the remit. People from all different backgrounds will be able to relate to it, or at least know someone who does. This way anyone who watches it will be able to enjoy it fully, no matter what.

My film is in a sense educational. By this I mean it will hopefully get people to start thinking more about the lives of those around them, and how they are when they are in the privacy of their own homes.

Finally, my film will exhibit multiple distinctive characters. Each one will have their own style of what they’re like, what their houses are like and what their possessions are like. No two characters will be exactly the same.

Audience Responses

Preferred – The main response I want the audiences to have is to realize that you never truly know what people’s lives are like and what they have to suffer through each day.

Negotiated – The viewer will realize that yes they don’t know what strangers lives are like, but still, it can never really be that bad and the film exaggerates it too much.

Oppositional – That they can usually guess what people’s lives are like and are rarely surprised when they find out what they are actually like. It doesn’t change the way they see other people at all.